One law firm’s creative relationship with a hospice trade group — (the group is marketing the law firm’s legal “toolkit” to its members) — is helping the law firm develop a national hospice practice. The law firm has some 200 attorneys.

Reinhart Boerner, a Milwaukee, Wisconsin-based law firm, has created so-called toolkits to help hospices handle typical legal issues. The firm’s toolkits include sample contracts and summarize key legal issues hospices might face, including regulatory and reimbursement issues.

“We have hundreds of hospices who are not our clients but are buying our toolkits,” said Mary Michal, a shareholder who leads the firm’s hospice and palliative care as well as the Health Insurance Portability and Accountability Act attorney teams. “That’s the model we thought would get the most useful information into the hands of the most hospices.”

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It’s no secret to you tha they’re not. The ease with which one can get, write and copy information in the digital age has sheets of paper multiplying at a landfill-choking clip.

It’s a prevalent problem across all industries. Aside from say, publishing, probably no field rivals law when it comes to producing reams of pages.

A recent survey of law firms found that each attorney generates up to 100,000 sheets a year. Assuming a 2,000-hour work year, that’s 50 pages an hour. Almost a sheet a minute. Enough paper laid end-to-end to wrap around the U.S. Supreme Court Building 66 times.

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This includes search engine marketing, search engine optimization, online advertising and affiliate marketing in Great Britain.

This is up from 11 per cent of budgets from two years ago and the average company has doubled its spending on internet marketing in the last few years, according to the report’s author Dr Dave Chaffey.

The rapid growth rate is not expected to sustain itself but “For later adopters, spending could and probably should double over the next three years, particularly with the economic climate encouraging investments into more accountable, direct response digital media like paid search.”

At any rate, according to the latest reports, spending on internet marketing is continuing to grow, despite budget cuts in other areas of advertising.