Law Firm Marketing Teams Up with Hospice Trade Group

Here’s a great idea which should serve a springboard for marketing ideas for small or larger firms.

One law firm’s creative relationship with a hospice trade group — (the group is marketing the law firm’s legal “toolkit” to its members) — is helping the law firm develop a national hospice practice. The law firm has some 200 attorneys.

Reinhart Boerner, a Milwaukee, Wisconsin-based law firm, has created so-called toolkits to help hospices handle typical legal issues. The firm’s toolkits include sample contracts and summarize key legal issues hospices might face, including regulatory and reimbursement issues.

“We have hundreds of hospices who are not our clients but are buying our toolkits,” said Mary Michal, a shareholder who leads the firm’s hospice and palliative care as well as the Health Insurance Portability and Accountability Act attorney teams. “That’s the model we thought would get the most useful information into the hands of the most hospices.”

link to more info

Internet marketing budgets continue up

Twenty-five cents of every dollars in today’s advertising budget is spent on internet marketing, says a new report coming out of Great Britain.

This includes search engine marketing, search engine optimization, online advertising and affiliate marketing in Great Britain.

This is up from 11 per cent of budgets from two years ago and the average company has doubled its spending on internet marketing in the last few years, according to the report’s author Dr Dave Chaffey.

The rapid growth rate is not expected to sustain itself but “For later adopters, spending could and probably should double over the next three years, particularly with the economic climate encouraging investments into more accountable, direct response digital media like paid search.”

At any rate, according to the latest reports, spending on internet marketing is continuing to grow, despite budget cuts in other areas of advertising.

Using “Surveys” as a Marketing Tool

A survey can be used as a marketing tool for your practice. For example, you could conduct a survey on hiring practices or performance management programs. Be sure to include current and prospective clients among those surveyed. Share the results with prospects and current clients for whom you wish to do more work, reminding them of your services and distinctive competencies.