Twenty-five cents of every dollars in today’s advertising budget is spent on internet marketing, says a new report coming out of Great Britain.
This includes search engine marketing, search engine optimization, online advertising and affiliate marketing in Great Britain.
This is up from 11 per cent of budgets from two years ago and the average company has doubled its spending on internet marketing in the last few years, according to the report’s author Dr Dave Chaffey.
The rapid growth rate is not expected to sustain itself but “For later adopters, spending could and probably should double over the next three years, particularly with the economic climate encouraging investments into more accountable, direct response digital media like paid search.”
At any rate, according to the latest reports, spending on internet marketing is continuing to grow, despite budget cuts in other areas of advertising.
